The scientologie.org UDRP verdict makes reference to the promotion of an author's work.
This point was also emphasized by the legal panel considering previous Debian disputes. The panel wrote:
Unlike the circumstances in Religious Technology Center v. Freie Zone E. V, supra the Respondent in the present case is not using the disputed domain name to disseminate information about its copyright work.
All the web sites that have been started using these domains involve the promotion of my creative work in a Debian context.
Several of the domain names have been chosen in recognition to my own work in specific areas of Debian. For example, the domains debian.chat, debian.finance and debian.video have already been started with information about my work on software relating to financial software, chat software and video software, as well as videos about my work.